Friday, December 7, 2012

How to come up with a great sales pitch for a kid's toy?

Q. Tomorrow I'm going in for a group interview at Toys R Us. I've been doing a bit of research of what kinds of questions they'll ask during the interview. One thing they might potentially do is set you up in a group & tell you to sell a toy to the class. I want to be prepared as possible so what would be a great sales pitch, let's say for a toy plane?

A. Well. Younger children tend to not care about materials. If you can, throw numbers at them like "Maintains a charge for up to 2 hours!" Or something along those lines. Also if you move from fact to fact too quickly the kids will feel.... how do I say it.... intimidated? One, final thing. The older the children, the more advanced vocabulary. A 12 year old doesn't want to be talked to like a 6 year old. Get what I'm saying?


How much do these stores pay in Alaska?
Q. I was wondering how much you would get paid an hour as either a sales associate or cashier in Sears, Wal-mart, Target or Toys R Us in Alaska with 1 year retail/cashier experience? Thanks in advance.

A. It seems no one on here has ever heard of Google. Is it a college grad thing or what?



http://www.ihireretail.com/t-Retail-Clerk-s-Alaska-salary.html


Why do they create a buzz for Bakugan toys and not make enough of them?
Q. Have two 5 year olds in my house who would be heart broken if they don't get this stupid toy. I spoke with a Toys R Us employee who said they are being bought by the cart full by ebayers who sell them at 3x the price. I guess that is a free market economy, but kids wind up getting hurt.

A. This is among the oldest tricks in the book by retailers. They deliberately understock the hottest toys during the Christmas season to ensure sales are up in January and February when the Christmas rush is over.

This is how it happens. They market the heck out of the hottest toy. Parents promise it to children�parents cannot get it as it goes out of stock quickly, but parents still have to buy their child a gift, and so retailers still get sales. Thus, after Christmas, suddenly availability is way up, and parents then go out and buy the gift that they not only promised to their kids, but that they also deem hard to get.

Trust me, it happens EVERY year. This is a known tactic in the retail sector, especially with toys. You just need to learn to teach your kids not to expect the hottest items right away. Its not always easy mind you, but it will save you frustration and from overpaying/buying more toys than you ordinarily would.


How to write a good objective on a resume?
Q. I'm applying to toys-r-us, I'm in high school, first time job.

Applying for Sales Team Member
Responsibilities
Interact heavily with guests on sales floor and cash register
Utilize company selling approaches to create an enriched guest experience
Assist in maintaining a well stocked and neat store appearance
Act quickly to address guest concerns and provide resolutions
May be assigned to work in multiple departments to help guests and the store team to achieve daily results

A. Hi,

Good question about the objective on your resume. I am a professional resume writer and hiring manager. This is a very common question on resumes and when I create resumes for my clients of any level, we take out the objective altogether. In it's place we put the title of the position you are applying to at the top of the resume, in your case Sales Team Member. Below that we create a section that has at least 3 bullet points of your top experience that relates to the skill. What this does is draws the viewer eyes to exactly what they are looking for "Sales Team Member" and then right away they see you have the right experience. You then change the title for each job you apply to.

The objective statements are usually vague and don't do anything to market yourself (which is what a resume is used to do).

Hopefully this helps and good luck!

CJ





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